Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in. The social TV market covers the technologies that support communication and social interaction around TV as well as companies that study television-related social behavior and measure social media activities tied to specific TV broadcasts – many of which have attracted significant investment from established media and technology companies. The market is also seeing numerous tie-ups between broadcasters and social networking players such as Twitter and Facebook. The market is expected to be worth $256bn by 2017. Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV in 2010. And in 2011, David Rowan, the editor of Wired magazine, named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Ynon Kreiz, CEO of the Endemol Group told the audience at the Digital Life Design (DLD) conference in January 2011: "Everyone says that social television will be big. I think it's not going to be big—it's going to be huge". Much of the investment in the earlier years of social TV went into standalone social TV apps. The industry believed these apps would provide an appealing and complimentary consumer experience which could then be monetized with ads. These apps featured TV listings, check-ins, stickers and synchronised second-screen content but struggled to attract users away from Twitter and Facebook. Most of these companies have since gone out of business or been acquired amid a wave of consolidation and the market has instead focused on the activities of the social media channels themselves – such as Twitter Amplify, Facebook Suggested Videos and Snapchat Discover – and the technologies that support them. == Twitter == Twitter and Facebook are both helping users connect around media, which can provoke strong debate and engagement. Both social platforms want to be the 'digital watercooler' and host conversation around TV because the engagement and data about what media people consume can then be used to generate advertising revenue. As an open platform, conversation on Twitter is closely aligned with real-time events. In May 2013, it launched Twitter Amplify – an advertising product for media and consumer brands. With Amplify, Twitter runs video highlights from major live broadcasts, with advertisers' names and messages playing before the clip. By February 2014, all four major U.S. TV networks had signed up to the Amplify program, bringing a variety of premium TV content onto the social platform in the form of in-tweet real-time video clips. In June 2014, Twitter acquired its Twitter Amplify partner in the U.S. SnappyTV, a company that was helping broadcasters and rights holders to share video content both organically across social and via Twitter's Amplify program. Twitter continues to rely on Grabyo, which has also struck numerous deals with some of the largest broadcasters and rights holders in Europe and North America to share video content across Facebook and Twitter. == Facebook == Facebook made significant changes to its platform in 2014 including updates to its algorithm to enhance how it serves video in users' feeds. It also launched video autoplay to get users to watch the videos in their feeds. It rapidly surpassed Twitter and by the end of 2014 it was enjoying three billion video views a day on its platform and had announced a partnership with the NFL, one of Twitter's most active Twitter Amplify partners. In April 2015, at its F8 Developer Conference, it revealed it was working with Grabyo among other technology partners to bring video onto its platform. Then in July it announced it would be launching Facebook Suggested Videos, bringing related videos and ads to anyone that clicks on a video – a move that not only competed with Twitter's commercial video offering but also put it in direct competition with YouTube. == TV Time == TV Time is a television dedicated social network that allows users to keep track of the television series they watch, as well as films. It also allows them to express their reaction to the media they have seen with episode specific voting for favorite characters and emotional reaction to episodes, as well as commenting in episode restrictive pages. This way users are able to avoid spoilers while also finding a precise audience and community for each of their interactions, as opposed to bigger, non-television dedicated social medias such as Facebook and Twitter where the likelihood of unintentionally reading spoilers is much higher. TV Time offers an analytics service called "TVLytics" where the votes and reactions collected from users can be studied for research and television production purposes. == Advertising == According to Businessinsider.com, there are variety of applications for social TV, including support for TV ad sales, optimizing TV ad buys, making ad buys more efficient, as a complement to audience measurement, and eventually, audience forecasting and real-time optimization. Social TV data can ease access to focus groups and may create a positive feedback loop for generating ultra-sticky TV programming and multi-screen ad campaigns. == In numbers == Viewers share their TV experience on social media in real-time as events unfold: between 88-100m Facebook users login to the platform during the primetime hours of 8pm – 11pm in the US. The volume of social media engagement in TV is also rising – according to Nielsen SocialGuide, there was a 38% increase in tweets about TV in 2013 to 263m. For the 2014 Super Bowl, Twitter reported that a record 24.9 million tweets about the game were sent during the telecast, peaking at 381,605 tweets per minute. Facebook reported that 50 million people discussed the Super Bowl, generating 185 million interactions. The 2014 Oscars generated 5m tweets, viewed by an audience of 37m unique Twitter users and delivering 3.3bn impressions globally as conversation and key moments were shared virally across the platform. In 2014 the All England Lawn Tennis Club (AELTC), hosts of Wimbledon, used Grabyo to share video content across social. The videos were viewed 3.5 million times across Facebook and Twitter. In partnered with Grabyo again in 2015 and the videos generated over 48 million views across Facebook and Twitter. == Television shows with social integration == Here are some examples of how TV executives are integrating social elements with TV shows: C-SPAN streamed tweets from US Senators and Representatives during the quorum call The Voice had the judges of the program tweet during the show and the posts scrolls on the bottom of the screen. The use of Twitter also led to an increase in viewers. "Glee" Entertainment Weekly created a second screen viewing platform for the Glee season 3 premiere. == Related publications == Erika Jonietz. "Making TV Social, Virtually" MIT Technology Review. (January 11, 2010) AmigoTV (Alcatel-Lucent; Coppens et al.) – 2004 www.ist-ipmedianet.org/Alcatel_EuroiTV2004_AmigoTV_short_paper_S4-2.pdf Nextream (MIT Media Lab, Martin et al.) – 2010 Social Interactive Television: Immersive Shared Experiences and Perspectives (P. Cesar, D. Geerts, and K. Chorianopoulos (eds.)) – 2009 Social TV and the Emergence of Interactive TV – Multimedia Research Group – November 2010 Interactive Social TV on Service Oriented Environments: Challenges and Enablers (May 2011) == Systems == Boxee – acquired by Samsung GetGlue – acquired by i.TV Grabyo KIT digital Miso TV Tank Top TV WiO Xbox Live
Evntlive
Evntlive was an interactive digital concert venue that allowed music fans worldwide to stream concerts to their computer, tablet, or phone. Based in Redwood City, CA, EVNTLIVE Beta launched on April 15, 2013. EVNTLIVE provided users with the ability to switch camera angles, view All Access interviews and clips from artists, buy music, and chat with other online concert-goers in the in-app feature. Users could watch live and on-demand concerts with both free and pay-per-view concerts offered. In its first two months, EVNTLIVE streamed live performances of popular artists ranging from Bon Jovi to Wale, as well as music festivals such as Taste of Country and Mountain Jam; including performances by The Lumineers, Gary Clark Jr., Phil Lesh & Friends, Primus, and more. On December 6, 2013, Evntlive was acquired and absorbed by Yahoo!. The site ceased operations and redirected viewers to Yahoo! Music and Yahoo! Screen promptly afterwards. == About the Platform == EvntLive is an HTML5, web-based platform available on laptops, iPads, and mobile devices. Users must register for a free account on Evntlive’s website in order to reserve tickets and access live and on-demand content. Once they reserve tickets, they can view All Access features from their favorite artists or bands, purchase music, and interact with other online audience members using Buzz. Users can also switch between alternate camera angles as though they are on the concert floor - sharing the experience with their friends online in real-time. EvntLive was acquired by Yahoo in December 2013 == Artists == Bon Jovi Wale Escape the Fate The Parlotones === Taste of Country Music Festival === Trace Adkins Willie Nelson Justin Moore Montgomery Gentry Craig Campbell Blackberry Smoke Gloriana Dustin Lynch LoCash Cowboys Rachel Farley Parmalee Joe Nichols === Mountain Jam Music Festival === Source: The Lumineers Primus Widespread Panic Gov't Mule Phil Lesh The Avett Brothers Dispatch Rubblebucket Michael Franti Jackie Greene Deer Tick Gary Clark Jr. ALO The London Souls Nicki Bluhm Amy Helm The Lone Bellow The Revivalists Swear and Shake Roadkill Ghost Choir Michael Bernard Fitzgerald Michele Clark 's Sunset Sessions Semi Precious Weapons Dale Earnhardt Jr. Jr. DigiTour Media Pentatonix Allstar Weekend Tyler Ward === Launch Music Festival ===
Wix.com
Wix.com Ltd. (Hebrew: וויקס.קום, romanized: wix.com) or simply Wix is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites for desktop and mobile platforms using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore. Users can add applications for social media, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their websites. The Wix website builder is built on a freemium business model, earning its revenues through premium upgrades. According to the W3Techs technology survey website, Wix was used by 2.5% of websites as of September 2023; at the end of May 2025, it was 3.8%. == History == === Corporate affairs === Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. With its main offices in Tel Aviv, Wix was backed by investors Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. By April 2010, Wix had 3.5 million users and raised US$10 million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners. In March 2011, Wix had 8.5 million users and raised US$40 million in Series D funding, bringing its total funding to that date to US$61 million. By August 2013, the Wix platform had more than 34 million registered users. On 5 November 2013, Wix had an initial public offering on NASDAQ, raising about US$127 million for the company and some share holders. In 2016, Mark Tluszcz became the chair of the board of directors. In 2020, Wix's revenue increased to $989 million, a 30% rise year-on-year, primarily due to the shift of businesses online during the coronavirus pandemic. The company added over 31 million new registered users in 2020, reaching a total of 196.7 million by year's end. Wix added approximately 1 million net new premium subscriptions in 2020, surpassing $1 billion in annual collections for the first time. By the end of the year, there were 5.5 million premium subscriptions, a 22% increase compared to the end of 2019. As of its most recent reporting in June 2024, Wix has over 260 million users worldwide. === Product development === ==== 2000s ==== Wix entered an open beta phase in 2007 using a platform based on Adobe Flash. ==== 2010s ==== In June 2011, Wix launched the Facebook store module, making its first step into social commerce. In March 2012, Wix launched a new HTML5 site builder, replacing the Adobe Flash technology. In October 2012, Wix launched an app market for users to sell applications built with the company's automated web development technology. In August 2014, Wix launched Wix Hotels, a booking system for hotels, bed and breakfasts, and vacation rentals that use Wix websites. In June 2016, Wix introduced Wix ADI (Artificial Design Intelligence), a platform that uses artificial intelligence to design websites. ==== 2020s ==== In 2020, Wix launched an additional CMS, EditorX, which included additional CSS features to the original builder. In July 2023, Wix announced that it would be building on its ADI technology to create an AI powered website generator In October 2023, Wix launched the Wix Studio website builder. Co-founder and CEO, Avishai Abrahami described the platform as a “product for agencies”. In March 2024, the AI web builder, which uses a chatbot to help users create content was launched to the public. In March 2025, the digital publisher CNET has identified Wix as the "Best overall website builder overall." In August 2025, Wix announced it would launch banking services—including checking accounts and loans for small businesses—via a partnership with Israeli fintech Unit Finance, as it sought to diversify amid what it described as threats to its core website-building business from artificial intelligence. In January 2026, Wix launched Wix Harmony. Wix harmony is an AI website builder that uses agentic technology, generative design and vibe coding—with manual editing features for additional control. In May 2026, Wix announced layoffs affecting approximately 1,000 employees, or 20% of its workforce. CEO Avishai Abrahami cited two factors: the need to restructure around artificial intelligence and the appreciation of the Israeli shekel against the US dollar, which increased the cost of its Israel-based workforce relative to its dollar-denominated revenue. === Acquisitions === In April 2014, Wix announced the acquisition of Appixia, an Israeli startup for creating native mobile commerce (mCommerce) apps. In October 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants. In April 2015, Wix acquired Moment.me, a mobile website builder for events and marketing tools for social lead generation. On 23 February 2017, Wix acquired the online art community DeviantArt for US$36 million. In January 2017, the company acquired Flok, a provider of customer loyalty programs tools. In February 2020, Wix acquired Inkfrog for eBay sellers, a web design company that provides customized business management software for eBay sellers. On 2 March 2021, Wix acquired SpeedETab, a Miami-based restaurant online technology provider. In May 2021, Wix acquired Rise.ai, a gift card and customer re-engagement package for online brands. A month later, Wix acquired Modalyst, a marketplace and drop-shipping platform. In May 2025, Wix acquired Hour One, a startup specializing in AI-powered video creation tools, to enhance its generative AI capabilities. In June 2025, the company acquired Base44, owned by independent entrepreneur Maor Shlomo, with the intention of integrating Base44's artificial intelligence capabilities and conversational interface into Wix's website and app building platform. == Description == Wix uses a freemium business model. Users can create websites for free then must purchase premium packages to connect their sites to their own domains, remove Wix ads, access the form builder, add e-commerce capabilities, or buy extra data storage and bandwidth. Wix provides customizable website templates and a drag-and-drop HTML5 website builder that includes apps, graphics, image galleries, fonts, vectors, animations, and other options. Users also may opt to create their web sites from scratch. In October 2013, Wix introduced a mobile editor for mobile viewing customization. Wix App Market offers both free and subscription-based applications, with a revenue split of 80% for the developer and 20% for Wix. Customers can integrate third-party applications into their own web sites, such as photograph feeds, blogging, music playlists, online community, e-mail marketing, and file management. Custom JavaScript code can be inserted into Wix webpages using the Velo API. == Controversies == === Use of WordPress code === In October 2016, there was a controversy over Wix's use of WordPress's GPL-licensed code. In response, Avishai Abrahami, Wix's CEO, published a response describing which open-source code was used and how Wix says it collaborates with the open-source community. However, it was subsequently noted that collaboration with the open-source community was not sufficient under the terms of the GPL license, which requires any code built on GPL-licensed code to be released under the same license. === Censorship === On 31 May 2021, 2021 Hong Kong Charter, a Wix-hosted website run by exiled Hong Kong activists, was shut down at the request of the Hong Kong Police. This was the first known case of Hong Kong's National Security Law being used to censor content on an overseas website. Wix later apologized for "mistakenly removing the website" and reinstated the website after it had been down for four days. In October 2023, Wix fired an employee in Dublin, Ireland, for having made social media posts critical of Israel. This incident led to criticism of Wix from members of the Oireachtas (the Irish parliament) and from the head of the Irish government, Taoiseach Leo Varadkar, who said it was "not okay to dismiss somebody because of their political views". Deputy head of government, Tánaiste Micheál Martin, also condemned their dismissal, stating "we tolerate debate with freedom of speech, freedom of opinion, and people have different opinions on these issues." The dismissed employee, Courtney Carey, successfully sued the company for unfair dismissal. Wix did not contest the charge, admitting liability. === Outreach abroad === In October 2023, The Irish Times reported that an Israeli advertising agency advised Wix staff how they can tailor posts for "outreach abroad". This included advice for Wix employees to “show Westernity” in social media posts supporting Israel, stating that “unlike the Gazans,
Cloud-to-cloud integration
Cloud-to-Cloud Integration ( C2I ) allows users to connect disparate cloud computing platforms. While Paas (Platform as a service) and Saas (Software as a service) continue to gain momentum, different vendors have different implementations for cloud computing, e.g. Database, REST, SOAP API. Another name for Cloud-to-Cloud Integration is Cloud-Surfing. See also Cloud-based integration
SlideRocket
SlideRocket was an online presentation platform that let users create, manage, share and measure presentations. SlideRocket was provided via a SaaS model. The company was acquired by VMware in April 2011, who sold it to ClearSlide, a similar SaaS application, in March 2013. It is no longer offering independent signups, as the platform is being integrated into ClearSlide. == History == SlideRocket was founded in Jan 2006, and launched as a private beta in March 2008 at the Under The Radar Spring event. A public beta was announced in September 2008 followed shortly by public release on October 28, 2008. SlideRocket is most commonly credited with inventing the PResuMÉ or Presentation Résumé in early 2009. On April 26, 2011, SlideRocket was acquired by VMware. On March 5, 2013, VMware sold SlideRocket to ClearSlide. SlideRocket is based in San Francisco.
Office automation
Office automation refers to the varied computer machinery and software used to digitally create, collect, store, manipulate, and relay office information needed for accomplishing basic tasks. Raw data storage, electronic transfer, and the management of electronic business information comprise the basic activities of an office automation system. Office automation helps in optimizing or automating existing office procedures. The backbone of office automation is a local area network, which allows users to transfer data, mail and voice across the network. All office functions, including dictation, typing, filing, copying, fax, telex, microfilm and records management, telephone and telephone switchboard operations, fall into this category. Office automation was a popular term in the 1970s and 1980s as the desktop computer exploded onto the scene. Advantages of office automation include that it can get many tasks accomplished faster, it eliminates the need for a large staff, less storage is required to store data, and multiple people can update data simultaneously in the event of changes in schedule. == Outline == Businesses can easily purchase and stock their wares with the aid of technology. Many of the manual tasks that used to be done by hand can now be done through hand held devices and UPC and SKU coding. In the retail setting, automation also increases choice. Customers can easily process their payments through automated credit card machines and no longer have to wait in line for an employee to process and manually type in the credit card numbers. Office payrolls have been automated, which means no one has to manually cut checks, and those checks that are cut can be printed through computer programs. Direct deposit can be automatically set up and this further reduces the manual process, and most employees who participate in direct deposit often find their paychecks come earlier than if they'd have to wait for their checks to be written and then cleared by the bank. Other ways automation has reduced employee manpower on tasks is automated voice direction. Through the use of prompts, automated phone menus and directed calls, the need for employees to be dedicated to answer the phones has been reduced, and in some cases, eliminated.
Web Intents
Web Intents was an experimental framework for web-based inter-application communication and service discovery. Web Intents consists of a discovery mechanism and a very light-weight RPC system between web applications, modelled after the Intents system in Android. In the context of the framework an Intent equals an action to be performed by a provider. Web Intents allow two web applications to communicate with each other, without either of them having to actually know what the other one is. == Support == === Client === Google Chrome versions 18 to 23 natively supported Web Intents. This support was disabled in version 24, citing the existence of a "number of areas for development in both the API and specific user experience in Chrome". There is a JavaScript shim with support for IE 8, IE 9, Opera, Safari, Firefox 3+ and Chrome 3+. === Server === There are some Web Intents proxy pages that make available some real services that don't yet support intents. AddThis supports Web Intents by their sharing tools regardless of browser support. == History == Paul Kinlan of Google announced the Web Intents project in December 2010. He soon released a prototype API to GitHub. In August 2011 Google announced that Chrome would support Web Intents. Google and Mozilla have started co-operating to unify Web Intents and Mozilla's Web Activities (which tries to solve the same problem) into one proposal. In November 2012, Greg Billock of Google announced that experimental support of Web Intents had been removed from Chrome.